Meet Edward, our dynamic Country Manager at Sketch Entertainment Egypt. Armed with a degree in Communication, Media, and Arts from the American University of Cairo, Edward has cultivated his talents through a diverse career path.

With a solid foundation in sales gained from his experiences with Red Bull Egypt and Phillip Morris Egypt, Edward ventured into the realm of entrepreneurship. In pursuit of his passion for music and innovation, he founded the Brand Frequency, a pioneering endeavor dedicated to providing bespoke music solutions tailored for companies in the Egyptian market.

In October 2022, Edward brought his entrepreneurial spirit and expertise to Sketch Entertainment Egypt. As our Country Manager, he infuses the team with his vibrant energy and strategic vision, driving us towards new heights of success in the ever-evolving landscape of music and entertainment.